We crafted a distinct logo and a comprehensive brand. The design system was built so that elements of the logo could frame imagery, creating a recognisable structure across all brand touchpoints. From social media assets to content design, every element aligned to ensure a seamless brand presence.

We designed a unique range of movie cards in partnership with Tesco. Each card, tied to a specific film, was sold at Tesco stores. Customers received a code at checkout, entered it into the app, and permanently unlocked that movie in their library. We created cards for films from Disney, Paramount, Warner, and Lionsgate, offering a fresh, collectible way to own movies.

We developed a full suite of marketing assets to promote each film launch. Every piece, from digital ads to App Store visuals, was created with studio approval to ensure alignment with each movie’s brand. We also designed email campaigns, both promotional and welcome series, ensuring a cohesive customer journey.

We created a fully integrated digital ecosystem. Beyond the movie cards, users could purchase and stream films directly online. We designed the e-commerce platform, a TV app, and a mobile app, all offering a seamless viewing experience. Additionally, we built a help centre to guide users through any questions.