Ads Reality, specialists in augmented and virtual reality, tasked us with evolving their brand. While retaining the core logo for familiarity, we crafted a complete brand system that elevated their identity. Alongside the main brand, we introduced the first sub-brand: Ads Mobile. This sub-brand empowered users to unlock augmented reality experiences via their mobile phones—scanning environments and assets to bring interactive campaigns to life.

The second sub-brand, Ads Wearable, brought augmented reality to wearable products. We designed mobile and app experiences that allowed users to virtually try on items—like watches, jewelry, footwear, and clothing. Tailored for commerce brands, we created dedicated Ads Wearable pages and app designs to turn virtual try-ons into engaging shopping experiences.

Ads Window brought large-format augmented reality to retail and public spaces. In places like Heathrow Airport, users interacted with brand experiences by standing in front of the window. For example, characters from a game could appear and interact with the person in real time. We designed these interactive experiences to create memorable, immersive brand engagement.

We developed a comprehensive suite of marketing and brand assets. From out-of-home campaigns to interactive augmented reality business cards, we ensured every touchpoint aligned with the brand. We created presentation templates, pitch decks, internal documents, and social media campaigns—all guided by detailed brand guidelines to ensure consistency across all platforms.